Values
Working hard to create a successful cervid industry
Together, as a dynamic and responsive assembly of cervid producers, the Canadian Cervid Alliance is
creating a successful and progressive industry that:
- Realizes the full market potential of farmed cervids
- Demonstrates a positive image that is widely accepted
- Embraces traditional and emerging values such as food production, personal health, natural products, humane harvesting and environmental sustainability.
- Inspires membership confidence
- Contributes positively to the economy and people of Canada
Our Values
As critical stakeholders in successfully achieving the environmental sustainability of agriculture, we value:
- Our members as our greatest asset
- Consumers, marketers, processors, and strategic alliances.
- Cervids as beneficial species, naturally adapted to our environment,
thereby reducing the need for chemical and fossil fuel inputs in agricultural production
- Our commitment to local communities, rural sustainability and the agricultural community at large
- The health of our animals and herds through the implementation of health management programs and regimes
- Fiscal responsibility - effective and efficient management of resources
- Agri-tourism and the opportunity to share our industry with all interested people/groups
- Close and effective relationships with government regulatory bodies to ensure a responsible and conscientious industry
- Interactive relationships with complementary organizations and industries to integrate the use of native species of plants and animals in agriculture, and the growers of natural agricultural products.
- Cooperative relationships with other industries to ensure fairness and equality with sustainability and growth
- Our contributions to a growing body of knowledge with respect to ranching cervids, application in management of wildlife, and our ability to share findings with members and the public
- High standards and quality in our products, services and practices as demonstrated by our members.
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